VEGETABLE GROWER/SUPPLIER OF THE YEAR 2019

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Flamingo Produce

Faced with increases in wages, and a dwindling labour pool in the UK, it became clear that our current model of packing imported raw material in the UK was difficult to sustain.
We decided to build on the successes of our pack-at-source experiences in Kenya, to move as much of the packing of product as close to source as possible, giving our suppliers increased revenue and decreasing our exposure to UK-based uncertainty.
This required significant levels of engagement from stakeholders, including growers, packers, machinery manufacturers, shippers and, of course, customers. 

Adopting this model has enabled us to ensure that we are fit for the future. Our cost base remains more or less static, we are reducing packaging and food waste, our customer’s prices remain competitive, all whilst increasing revenue for our suppliers in developing countries.

We at Flamingo have met this universal challenge head on, recognising that many of our end users cannot absorb the extra costs that have been incurred. The simplest option would have been to shrug our shoulders, say there is nothing we can do about this, and put our prices up.

We have demonstrated that there is another way, and that although it might require some investments in terms of both time and money, the end goal is worth it.
We have helped secure our own business for the future and we would support this strategy in all other businesses that import product. Let your suppliers do the jobs that you know they can do.