The 2017 UK Fruit & Vegetable Congress promises to be the must-attend conference of the fresh produce calendar, bringing together leading speakers from across the retail, supply, marketing and wider fruit and vegetable sector to discuss the key issues of the day.
To propose a conference topic or to take part as a speaker or expert panelist please contact:
Wednesday 3rd May 2017
The FPJ Live annual golf tournament is back in 2017! This year, delegates will be given the opportunity to play the superb PGA National course at The Belfry.
19.00 Get-together evening - Open to all registered delegates attending FPJ Live.
Informal networking event prior to the main conference day open to all registered FPJ Live delegates
Thursday 4th May 2017
09:00 - 09:30 Registration and coffee - FPJ Live expo opens
09:30 - 10:30 Politics and Analysis This session looks at the big political issues of the day, from Brexit to the National Living Wage, as well as analysing the current trends affecting UK fruit and vegetable consumption.
- Meurig Raymond, President, NFU
- Raj Kandola, Senior Policy and Patron Adviser, Greater Birmingham Chambers of Commerce
10:30 - 11:00 Networking break
11:00 - 12:00 Retail 2017 In this session the spotlight turns to the retail market, exploring how retailers will be buying and selling fresh produce this year and in the future.
- Chris Cowan, Consumer Insights Director, Kantar Worldpanel
- Fiona Clayton, Category Development Planner, The Co-op
- Amy Lance, Head of Technical, Hello Fresh
12:00 - 12:45 The Big Debate The Big Debate, sponsored by MorePeople, will see major industry figures discussing the key issues of the day in an interactive event where the audience help shape the debate. Topics for discussion will include Brexit, coping with cost increases and opportunities to grow business.
- Nick Marston Managing Director, Berry Gardens
- Ali Capper, Chair, NFU Horticulture Board
- Jack Ward, Chief Executive, British Growers
- Anna Taylor, Executive Director, Food Foundation
12:45 - 13:00 Presentation of the Greenvale Lifetime Achievement Award This year's UK Fruit & Vegetable Award for Lifetime Achievement, sponsored by Greenvale, will be presented to Adrian Barlow, former chief executive of English Apples & Pears.
13:00 - 14:00 Networking Lunch
14:00 - 14:45 Marketing Masterclass In an FPJ Live first, delegates will get the chance to take part in an unprecedented interactive marketing masterclass, learning from three marketing and branding experts on how to build a presence and encourage more fruit and vegetable purchases.
- Ben Towers, Director, Zest the Agency
- Tunde Daczo, Director, Storm Strategy
- Roger Williams, Director, Zest the Agency
14:45 - 15:00 Networking break
15:00 - 15:45 Beyond the Supermarkets This session looks at opportunities outside of the multiple retail trade, including the burgeoning catering and foodservice sector.
15:45 - 16:30 The Big Interview FPJ editor Michael Barker talks to Fresca Group chairman Chris Mack about his life in produce, the development of his industry-leading company and issues around production and trade. Delegates will also get the opportunity to put their questions to Mack during the debate.
16:30 Summary and Close