The UK Fruit & Vegetable Congress 2017 promises to be the must-attend conference of the fresh produce calendar, bringing together leading speakers from across the retail, supply, marketing and wider fruit and vegetable sector to discuss the key issues of the day. 

To propose a conference topic or to take part as a speaker or expert panelist please contact:

Wednesday 3rd May 2017

The FPJ Live annual golf tournament is back in 2017! This year, delegates will be given the opportunity to play the superb PGA National course at The Belfry.

Sponsored by:


19.00 Get-together evening - Open to all registered delegates attending FPJ Live.

Informal networking event prior to the main conference day open to all registered FPJ Live delegates

Thursday 4th May 2017

09:00 - 09:30 Registration and coffee - FPJ Live expo opens

09:30 - 10:30 Politics and Analysis This session looks at the big political issues of the day, from Brexit to the National Living Wage, as well as analysing the current trends affecting UK fruit and vegetable consumption.

10:30 - 11:00 Networking break

11:00 - 12:00 Retail 2017 In this session the spotlight turns to the retail market, exploring how retailers will be buying and selling fresh produce this year and in the future.

12:00 - 12:45 The Big Debate The Big Debate, sponsored by MorePeople, will see major industry figures discussing the key issues of the day in an interactive event where the audience help shape the debate. Topics for discussion will include Brexit, coping with cost increases and opportunities to grow business.

12:45 - 13:00 Presentation of the Greenvale Lifetime Achievement Award This year's UK Fruit & Vegetable Award for Lifetime Achievement, sponsored by Greenvale, will be presented to Adrian Barlow, former chief executive of English Apples & Pears.

13:00 - 14:00 Networking Lunch

14:00 - 14:45 Marketing Masterclass In an FPJ Live first, delegates will get the chance to take part in an unprecedented interactive marketing masterclass, learning from three marketing and branding experts on how to build a presence and encourage more fruit and vegetable purchases.

14:45 - 15:00 Networking break

15:00 - 15:45 Beyond the Supermarkets This session looks at opportunities outside of the multiple retail trade, including the burgeoning catering and foodservice sector.

15:45 - 16:30 The Big Interview FPJ editor Michael Barker talks to Fresca Group chairman Chris Mack about his life in produce, the development of his industry-leading company and issues around production and trade. Delegates will also get the opportunity to put their questions to Mack during the debate.

16:30 Summary and Close


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Chris Cowan

Chris Cowan is consumer insights director at Kantar Worldpanel.

fiona clayton

Fiona Clayton is category development planner at the Co-op.


Jack Ward is Chief Executive for British Growers.

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Tunde Daczo is director of Storm Strategy, a specialist in supply chain-led brand development.


Stephen Oswald

Stephen Oswald is Chief Executive of Bidfresh.

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Meurig Raymond is president of the National Farmers' Union.


Nick Marston is managing director of Berry Gardens.

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Anna Taylor

Anna Taylor is executive director of Food Foundation.

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Roger Williams is director at Zest the Agency.


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Chris Mack

Chris Mack is chairman of the Fresca Group.


amy lance

Amy Lance is head of technical at Hello Fresh.

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ALI Capper

Ali Capper is chairman of the NFU Horticulture & Potatoes Board.

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BEn towers

Ben Towers is director of Zest the Agency and was named by The Times as the most influential teenager on the planet.


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Darren Henaghan is managing director of Borough Market.


raj kandola

Raj Kandola is senior policy and patron adviser at the Greater Birmingham Chambers of Commerce.